Website Marketing Tips

Building a web site is not your marketing plan. It is only one resource that should be woven into the entire fabric of your business. Marketing starts after a site is completed and can be time consuming and costly. You need to be aware at the start that simply creating your web site will not generate lots of traffic and will not cause you to be immediately listed in all of the search engines. Keep your expectations realistic.

You can elect to do some or all of the following:

Create a marketing plan tying together on-line and printed materials.
If you want advice, we can help guide you with some ideas of how you can achieve this.

Put your company's web site address (URL) on absolutely everything:

Answering machine/voice mail.
Front door of business/windows.
Business cards and Mini CD-ROM interactive business cards.
Letterhead and envelopes.
Invoices and packing slips.
Coffee mugs, pens and other giveaways.
Brochures, flyers and posters.
Yellow Pages, Classifieds, Magazines, Radio, TV, Newspaper, etc.
All documents.
Clothing (hats/shirts).
Portfolios.
E-mail signature files.
Screensavers and wallpaper.
Product packaging.

Provide full contact information (name, address, e-mail, phone, fax). Always use your domain name email address.

Contact other sites and offer link trades (tell them what's in it for them and give them a reason to reciprocate links) Give incentives for others to link to you.

Find related sites and offer sponsorships or partnerships.

Participate in related newsgroups (become a resident expert).

Create an on-line newsletter. (Click here to see how we can help you with this.)
Do not send unsolicited e-mail (i.e. SPAM or UCE). Only send e-mail to people who expressly give you permission, give them an easy way to unsubscribe and a way to contact you directly including a real return e-mail address.

Advertise in targeted e-zines and opt-in mailing lists.

Market via an affiliate program. If you run an affiliate program find qualified affiliates personally rather than relying on random sign ups.

Consider purchasing keywords and phrases on search engines.
Test your marketing copy, newsletters and ads constantly, using what works and change what does not work. Invest smaller amounts of money on small tests before committing to more expensive advertisements. Consider spreading your advertising budget over multiple campaigns rather than one quick and expensive shot.

For further information about anything in this fact sheet email us at create@azuremarketing.com. To view a complete range of fact sheets, go to our Resources section at www.azuremarketing.com.

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